A common trend with every business is to strategize for growth when a new year approaches. Whether you are just starting as a new business owner or you have been running your business successfully for a long time, there are always new strategies that can help maximize your success rate in the marketplace. Here are 5 strategies to help you achieve your business growth in 2017.
Attract more customers with high-quality products – When thinking about business growth, it is very important to add value to your customers. If you are not adding extreme value to your customer’s lives, your business will grow at a very slow rate. The aim is to create top-of-mind awareness in the mind of your customers so your product is the first thing they think about when they want to make a purchase. One of the fastest ways to do this is to provide high-quality products – spend time to plan, organize and deliver top-notch products/services to suit their needs.
Learn how to automate – Technology can be a powerful tool for efficient business growth. Learn to automate some of the menial day-to-day parts of your business with new apps and new technology. For example, you can use customer relationship management (CRM) systems to carefully plan out your interactions with customers in record time or you can use accounting software to manage your finances. Spending less time on the day to day tasks in these areas creates more time for you to focus on the bigger things and grow your company.
Ask for referrals – Having good products and great customer service will not be enough to increase your customer base; you have to actively seek referrals. One of the easiest ways to grow your business faster is to ask your current customers for referrals. During or after every job or sale, ask your satisfied customers if they knows anyone else who would be interested in your products or services. Many businesses have tripled their income just by getting referrals and in 2017, we want that business to be yours.
Participate in trade shows – Trade shows are great avenues to grow your business because they draw a large number of people who are already interested in the type of product or service you offer. By participating in trade shows, you have the opportunity to showcase your products and services to a wider audience and also build your network. The trick is to carefully select the trade that matches your product or service.
Engage Consumers on Social Media – Social media can be an invaluable tool for engaging consumers and expanding your business. Customers want to reach business owners faster and get an immediate response; social media has given businesses a platform for getting direct messages on Twitter, Facebook and Instagram. Also, by posting your products and services on social media, you are able to interact better with your clients and draw more customers to your website thereby grow your customer base.