5 smart ways to boost your business in 2017

[vc_row][vc_column][vc_column_text]A common trend with every business is to strategize for growth when a new year approaches. Whether you are just starting as a new business owner or you have been running your business successfully for a long time, there are always new strategies that can help maximize your success rate in the marketplace. Here are 5 strategies to help you achieve your business growth in 2017.

Attract more customers with high-quality products – When thinking about business growth, it is very important to add value to your customers. If you are not adding extreme value to your customer’s lives, your business will grow at a very slow rate. The aim is to create top-of-mind awareness in the mind of your customers so your product is the first thing they think about when they want to make a purchase. One of the fastest ways to do this is to provide high-quality products – spend time to plan, organize and deliver top-notch products/services to suit their needs.

Learn how to automate – Technology can be a powerful tool for efficient business growth. Learn to automate some of the menial day-to-day parts of your business with new apps and new technology. For example, you can use customer relationship management (CRM) systems to carefully plan out your interactions with customers in record time or you can use accounting software to manage your finances. Spending less time on the day to day tasks in these areas creates more time for you to focus on the bigger things and grow your company.

Ask for referrals – Having good products and great customer service will not be enough to increase your customer base; you have to actively seek referrals. One of the easiest ways to grow your business faster is to ask your current customers for referrals. During or after every job or sale, ask your satisfied customers if they knows anyone else who would be interested in your products or services. Many businesses have tripled their income just by getting referrals and in 2017, we want that business to be yours.

Participate in trade shows – Trade shows are great avenues to grow your business because they draw a large number of people who are already interested in the type of product or service you offer. By participating in trade shows, you have the opportunity to showcase your products and services to a wider audience and also build your network. The trick is to carefully select the trade that matches your product or service.

Engage Consumers on Social Media – Social media can be an invaluable tool for engaging consumers and expanding your business. Customers want to reach business owners faster and get an immediate response; social media has given businesses a platform for getting direct messages on Twitter, Facebook and Instagram. Also, by posting your products and services on social media, you are able to interact better with your clients and draw more customers to your website thereby grow your customer base.[/vc_column_text][/vc_column][/vc_row]

Akinola George-Taylor, Managing Director of Heritage Bank Plc, and his Team, paid courtesy visit yesterday to the Governor of Lagos, Babajide Olusola Sanwo-Olu, at the State House, Alausa yesterday.

The Managing Director of Heritage Bank, Akinola George-Taylor has disclosed that the bank would continue to increase the wallet of its business transactions with Lagos state government.  

He gave this assurance yesterday when he led a team of the bank on a courtesy visit to the Governor, Babajide Sanwo-Olu at the government house, Alausa, Ikeja.

George-Taylor commended Sanwo-Olu’s administration, whilst aligning with the great works in Lagos State.

“We are here to introduce ourselves as the new management of the Heritage Bank and being that we have had a relationship with the state (Lagos) for a number of years now, we felt it was necessary to come and present ourselves to the Governor; to say thanks for the business that we enjoyed with the government and that we align and commend the great work he is doing for Lagos State.

“And of course, as bankers, we want to try and increase our own size of the wallet of the business that we do with the government and to extend our best wishes to him and his government. It was a courtesy call to say thank you and wish him well in the next coming elections,” he said.

Speaking earlier, the Governor, Sanwo-Olu said his administration was poised to do more as it continued to play its roles in providing an enabling environment, improving the ease of doing business and being forward-looking in its dealings with financial institutions.

The governor also said that his administration will continue to ensure a mutually beneficial relationship with financial institutions in the State.

He said: “Lagos is the Centre of Excellence and the commercial, economic nerve centre, so we cannot but ensure that we have a very forward-looking mutually beneficial relationship with all of our financial institutions and of course, Heritage Bank is not an exception.

“I want to implore you and your team to be intentional and think something fresh; think something different that can indeed stimulate us. You can rest assured that we know how important it is to spread our businesses and to ensure that everybody gets a part of it knowing that you and your staff will also have a corporate responsibility on the Personal Income Tax component. It is expected that we will continue to play our roles and play our parts.”

Governor Sanwo-Olu congratulated the Managing Director and his new team on the huge and great responsibilities that shareholders and other stakeholders in Heritage Bank have reposed in them,” he said.