Have a Nice Day – #HeritageMan

[vc_row][vc_column][vc_column_text]We’re in business to actually touch the lives of regular people – people with vision and dreams. We recognize that these people have days filled with moments that punctuate their overall experience, and add up to what they see as “life”. We at Heritage Bank realize that we can change society one moment at a time, moments that matter to a single person at a particular time. We came to believe that if we can just manage to step into those moments and cause different people to each have a nice day at some point, we might set something in motion that indeed lives beyond us.

The Have a Nice Day Campaign is an experiential marketing campaign centred on an enigmatic character: The Heritage Man, and is effectively designed to go on for just one month – from the 1st to the 31st of December 2015.

The Heritage Man, dressed in a green suit, green bowler hat, a white shirt and a grey bow tie, moves around Lagos in a green salon car with the word

Heritage Man spotted in a barber's shop
Heritage Man spotted in a barber’s shop

“HERITAGE” clearly engraved on the license plate. He stops at such places as shopping malls, restaurants, bus stops, cinemas, bukas and hospitals, to pay bills incurred on the spot by people he meets at random, and bids them Have a Nice Day, from Heritage Bank “ your timeless wealth partner.

On his first day out, he paid for a 60″ LCD TV for a particular woman at The Palms Shopping Mall in Lekki and paid for Mongolian hair, beauty makeovers and weave-on fixes at Ikeja City Mall. He was at Shoprite in Surulere, Coldstone and Chicken Republic, paying bills and making out time to have his picture taken with dozens of delighted people. On his second day out, he paid off bills for different ailments at the General Hospital, Ikeja, paid for lunch for about 150 staff of the Lagos State Government at the Alausa Secretariat Canteen and was eventually seen handing out airtime recharge cards to motorists stuck in traffic on the Third Mainland Bridge! He might just show up in your neighbourhood!

Heritage Man taking a selfie
Heritage Man taking a selfie

The “Man in Green” has indeed opened the gates of everyday goodwill, in his own little way. And as he continues to utter those words clearly, we are optimistic that everyone can at some point do even the smallest acts each day that might make the difference between someone – anyone at all – being crushed under the weight of a really tough time, and being able to indeed HAVE A NICE DAY.

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L-R: Dr. Sophia Horsefall, Corporate Relations Manager, SPDC; Osepiribo Ben-Willie, Executive Director of Heritage Bank and Ivy Davies-Etokakpan, President of Eveafrique News at the Women Must Conference 2.0, titled “The Woman and Her Must” organised by The Kilali Tribe held in Port Harcourt.

PRESS RELEASE

Heritage Bank is agent for actualisation of SDG 5-Gender Equality, women empowerment – Kilali Tribe

05/12/2022:  Heritage Bank has been commended for being an agent for the actualisation of Sustainable Development Goals SDG 5 – Gender Equality, as well women empowerment for socio-economic growth.

This was stated by Kilali Tribe at the Women Must Conference 2.0, titled “The Woman and Her Must” organised by The Kilali Tribe which held in Port Harcourt.

The Kilali Tribe is an association of prolific Rivers and Bayelsa State women who come together to support themselves through peer learning, capacity-building initiatives, networking, and mentoring. Also, provide similar structured support to other women within the community.

Speaking at the event, Ivy Davies-Etokakpan, President of Eveafrique News who also member of Kilali Tribe, commended Heritage Bank for taking the lead in championing the empowerment of women over the years in the country.

“We are proud of Heritage Bank for making us soar while promoting women empowerment. Over the years, Heritage Bank has proved to be an agent for the actualisation of achieving SDG 5 – Gender Equality, as well women empowerment,” she said.

The Executive Director of Heritage Bank, Osepiribo Ben-Willie affirmed the need to deliberately adopt measures to deepen women empowerment to drive the nation’s socio-economic growth.

In her closing remarks, Osepiribo Ben-Willie hinted that the Conference had leveraged Kilali Tribe to come up with blueprint in promoting women’s equal right to socio-economic empowerment, as this is at the heart of the SDG5-Gender Equality.

The Executive Director of Heritage Bank affirmed that women all over have proved to be huge economic asset in the act of creation of a new sustainable economy, hence gender inclusiveness and women’s empowerment must be taken as a priority.

According to her, after evaluating the bottlenecks restraining the Kilali Tribe and other women to attain the platforms to grow professionally and thrive in all spheres of t heeconomy, it is a call to action to “tackle the challenges of gender disparity and lack of inclusiveness that have continued to impede the expected rapid economic empowerment that could help unshackle our women’s entrepreneurial prowess and foster more representation for women and girls at decision-making forums and Board levels in comparison to their peers in the developed countries.”

Ben-Willie added that for women to emerge economically and socially as independent there was an urgent need to tackle psychological, social and skill constraints.

Collaborating Ben-Willie’s, the Co-founder and former Group Executive Director of Sahara Group, Tonye Cole, advocated for women and girl inclusiveness across all sectors of the society, including economic participation and decision-making.

According to him, the country should be conscious of gender equality, whilst emphasising that dealing with the psychological constraint will enable women to be balanced emotionally.

He stressed the need for organisation to leverage women positions on Board level, as they are resourceful and could enormously impact to the growth of any society.

Cole also charged women in being deliberate to position and champion course that would put them at the forefront of making difference. //END.//

Ozena Utulu, Ag. Group Head, Corporate Communications