Simply looking into the sky will teach us one thing: birds are often found flying in groups. It is not for nothing that the age-old proverb says, ‘birds of a feather flock together.’
From a young age, we are taught that two are better than one: single Lego brick cannot build a wall, and one player cannot make a team. The first time a child learns to ride a bike, there is someone holding the bicycle in place, even as the rider pedals away. And as we grow up to face bigger challenges – from simple household chores to our careers – we quickly learn that working together with other people improves the quality and efficiency of our tasks.
This basic nugget of human wisdom forms the very core of our lives in a way that is so natural to us that we overlook its immense significance, often taking it for granted. Romantic relationships are so attractive for exactly this reason: being alone is less preferable to being with someone else; and the idea of marriage takes its roots in the idea that human beings are better together. Without a doubt, there is almost nothing one can do in singularity, that wouldn’t be improved by addition.
Such is the same with us. With the wisdom of unity and expansion firmly in our minds, we have merged with Enterprise Bank in a union that has ‘changed our level’. As is said of marriage, we are no longer two, but one, a seamless institution known as Heritage Bank Limited (HBL).
Ours is a union that takes our brand from great to excellent: from this merger we have received more assets, more skill sets, more real estate, we are in more locations and we provide wider services. We have more people, we reach more customers, and we give excellent service. As they say of newlyweds, this union has brought out the best in us; in our brand, and we are now more committed, dedicated and better equipped to be your bank.
Nothing was ever made bigger with ‘fewer’; no one ever dreamed of growing smaller or staying the same. The desires of our hearts are for success, for an increase, for enlargement and for promotion. And so, we are proud to introduce you to the newer, improved and enlarged Heritage Bank Limited. (Let no man put asunder!) Our vow is that every single one of our customers will enjoy the myriad benefits of our union.
We are now one; we are bigger; we are better.